Online shopping has changed a lot over the past few years. It used to mean scrolling through tons of product pages, hoping to find something you liked. But now, shopping online has become more exciting and fun. Traditional online shopping, called eCommerce, involves browsing through pictures and reading reviews. But a newer trend called live social shopping has become very popular. So, what is live social shopping, and how is it different from traditional eCommerce? Let’s find out!
Table of Contents
The Evolution of Online Shopping
A few years ago, shopping online meant visiting websites, looking at pictures, and reading reviews to decide if something was good enough to buy. It was convenient but could feel boring because you were shopping alone. Live social shopping has changed all that. Now, shopping online feels like a fun, live event. You can watch people show off products live, ask questions, and talk to the hosts while they show items. It’s like shopping with friends, making the whole experience more enjoyable.
What Makes Live Shopping and eCommerce Different
Interaction: Talking Back vs. Just Watching
Traditional eCommerce can feel lonely. You only get to read descriptions and reviews. You can’t ask questions right away, and you don’t get to interact with anyone. Live social shopping is different because it’s interactive. Imagine watching a video stream where a friendly person shows you products, answers your questions instantly, and listens to your comments. Apps like Bluejestic let you chat and vote on products live, making shopping more fun and interactive.
Seeing Products in Action
When shopping online traditionally, you mostly see static images. But with live social shopping, products are demonstrated in real time. If you’re interested in makeup, you can watch someone put it on. If you want clothes, they will try them on during the stream. Research shows 71% of people trust live demonstrations more than written reviews. This means you can feel more confident about your purchase.
Which Makes More Sales?
More Sales from Live Shopping
Did you know that traditional online stores only turn 2–3% of their visitors into buyers? Live shopping does much better, converting between 9–30% of viewers into buyers. Some categories like fashion and beauty can even reach 70%. Why such a big difference? Because people trust what they see in real-time.
Buying More Items Easily
Another advantage of live shopping is that hosts can easily recommend related products. They naturally suggest items that go together, helping you discover more products you might like. Platforms like Bluejestic make it easy by letting you buy things quickly, reducing the chances you’ll abandon your cart like in traditional eCommerce.
Technology and Shopping Experience
Made for Phones vs Made for Computers
Traditional eCommerce started on desktop computers and was later adapted for mobile phones. Live social shopping, however, was designed specifically for mobile phones. It’s perfect for watching videos and shopping directly from your phone. Platforms like Bluejestic ensure everything works smoothly on your mobile device.
Trying Things On Virtually
Ever bought something online that didn’t look like you expected? Live shopping solves this problem with Augmented Reality (AR). Beauty brands can show how lipstick shades look on different skin tones. Fashion brands offer virtual fitting rooms so you can see outfits on yourself during the live stream. Bluejestic has AR built into its platform, helping you shop confidently.
The Power of Influencers
Influencers play a big role in live shopping. People trust influencers because they feel like friends recommending products. Traditional eCommerce mainly uses brands telling you about products. In live shopping, influencers show you their honest opinions live. Bluejestic lets influencers team up to host streams together, reaching more viewers and building trust.
Why Live Shopping Feels Urgent
Traditional eCommerce usually doesn’t create urgency. Products remain available for a long time. But live shopping creates excitement with limited-time offers, flash sales, and exclusive discounts available only during the stream. This creates a feeling of urgency and encourages you to buy immediately. Nearly half of viewers make quick decisions during these streams.
Quick Comparison: Live Shopping vs eCommerce
| Shopping Method | Pros | Cons |
|---|---|---|
| Live Shopping | – Real-time interaction builds trust – High energy and fun atmosphere – Instant buying boosts sales | – Requires tuning in live – Technical issues might occur |
| Traditional eCommerce | – Shop anytime – Easy to compare products | – Feels less personal – No live help or interaction |
Final Thoughts
Both live social shopping and traditional eCommerce have their strengths. But live shopping offers a more engaging and interactive experience. It builds trust, makes shopping fun, and increases sales through real-time interaction. Platforms like Bluejestic help small businesses and creators host exciting live shopping events, making shopping easier and more enjoyable.
Want to try live shopping yourself? Check out Bluejestic today and join the future of shopping!
Ready to Experience the Future of Shopping?
Join Bluejestic and discover a fun, interactive way to shop with live product demos, exclusive deals, and personalized recommendations—all in real time!
Frequently Asked Questions
What is live social shopping?
Live social shopping combines online shopping with real-time video streams. Hosts demonstrate products live, answer questions, and chat with viewers, making shopping fun and interactive.
Why does live shopping sell better than traditional eCommerce?
Live shopping helps shoppers feel confident through real-time product demos and interactive chats. This makes shoppers more likely to buy compared to traditional shopping.
Which platforms have live social shopping?
Popular platforms include TikTok Live, Instagram Live, and specialized platforms like Bluejestic, designed specifically for live-streaming shopping.
Can businesses use both live shopping and traditional eCommerce?
Yes, many businesses combine both methods. Traditional eCommerce is good for everyday shopping, and live shopping events boost excitement and impulse buying during special promotions.
Which products work best for live shopping?
Products like beauty, fashion, home goods, and electronics perform best because they benefit from live demonstrations, helping shoppers feel more confident about their choices.